Discussion Week 10

Which of the five types of convergence media do you understand the least – and how does it affect you?

By Jimmy Lavorato

Most of the types of convergence media are pretty straightforward to me, although the one I feel would take me the longest time to define would be operational convergence. Jack Junker from my team had a great example that made a lot of sense to me. He said that it is basically a business or organization that tries to maximize on effectiveness and “continuously improve performance”. This competition basically means that the consumer will try to buy the best product available to them, one with all the “bells and whistles”. If a consumer finds out that a product maybe breaks down easily or has a lot of bugs that need to be fixed, the company that provides that item isn’t doing a good job. Whenever I decide to purchase an item such as a laptop, i’m looking for one that will provide all the long term benefits I need.

Discussion Week Ten (10)

Which of the five types of convergence media do you understand the least – and how does it affect you?

To be completely honest I am not one to say that I “understand” any of the five types more than another. So in turn it affects me quite a bit so I think I am just going to say what I believe/what I find about each of the convergence media.

  1. Corporate: The coming together of distinct and separate factors or phenomenon such as technologies. For example, convergence of computing and telecommunications in modern telephony.
  2. Operational: I see operational as a certain effectiveness. You see any kind of practice that allows a business or other organization to maximize the use of their inputs by developing products at a faster pace than competitors or reducing defects, for an example. Operational effectiveness is often divided into four components: Leading and controlling function performance, measuring and improving the process, leveraging and automating process and continuously improving performance.
  3. Device: A device can be seen as internal or external computer peripheral (such as a printer) or subsystem (such as a storage system) which requires a device driver for it to function.
  4. Multi-platform: Basically I see this as a device that can be used in multiple aspects, like a smart phone.
  5. Interactive: user-generated, mobile, social: Some type of device or game that presents choices (paths) depending on where in the program the user initiated the action. By fallowing different choices, the user can accordingly control or change the action of the device or out come of a game or program. In many ways the web is the most interactive ‘device’ in the world.

Concept Week Ten (10)

Media literacy from media consumers’ point of view:

Now it has been said that media literacy is a certain set of skills that anyone can learn. An easy way to break down the understanding of the idea of media literacy is that literacy is the ability to read and write, so if you look at media literacy which would refer to ones ability to analyze, access, evaluate, and create media messages of all kinds. Now through a consumers point of view one can look at it in this manner. Media literate youth and adults are better able to decipher the complex messages we receive from television  radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the internet and other forms of media. It is essential to have these skills in today’s world. The reason being is that all the examples that I have listed above are a prime way as to how people of today’s generation gain information through the complex combinations of text, images and sounds provided in a situation.  On a final note it has also been noted that a media literacy education will help improve and develop critical thinking and active participation in the media culture today.

Now it is also a major idea on how the media literacy was being shown by the news stations. A prime example would be the idea on crime. Here is a little example on how people are told (headlines) of all the crime that is going on in the world vs the reality of what is being held on attention to. Just how I see things.

Discussion Question 10

Which of the five types of convergence media do you understand least – and how does it affect you?

By Austin M.

Out of the five types of media convergence I think the user-generated, mobile, social convergence is a convergence media I understand, but least understand in terms of convergence. I see what they are trying to say by how websites are linking together and user content is making up a website, but who is the convergence benefitting. I feel like the owners of the website or the company should benefit but it looks as if the user benefits. This type of convergence is relevant to me because it encompasses the makings of WordPress, Facebook, YouTube, etc. These are all websites that I use. I also share information from one site to Facebook on occasion. I have shared stories from Yahoo or passages from the bible on Facebook, due to the ability to share via a link. The convergence is there, but I guess the benefit to the company is the satisfaction of the customer. If the customer is happy with your service, they will return to you. If you get heavy traffic on your websites, than you can sell advertisements at a higher rate. User-generated, mobile, social convergence was said to transform the web. They say the web has gone from Web 1.0 to Web 2.0. What they are saying is that the web shifted from companies to communities. That is what I found in the book. I never thought of that before. Social media dominates our world today. Social media has brought new relationships, connected old friends, and allowed us to meet new friends and spread ideas, beliefs, and stories across the world at a much faster rate. I guess the reason I picked this media, and I am starting to understand it more now, is that I was confused as to why there was convergence when I did not see the companies benefiting directly. Why go through the extra work? After writing this blog, I start to understand this type of convergence a little more I believe.

Which of the five types of convergence media do you understand least – and how does it affect you?

The type of convergance media that confuses me the most is corporate convergance.  I think it confuses me the most because we are seeing a decline in it rather than an incline.  It was started in the 1980 s to created synergy.  Our textbook says, “Companies that were content proviers, such as movie studios and record labels acquired distribution channels such as cable TV.”  This allowed one company to deliver what multiple companies could.   The book however lists only examples of where corporate convergence has failed, stating it is leading more towards divergance.  This is what greatly confuses me, because when saying how does it affect me, I feel like the answer is not very much because the book says that it might not reemerge until most Americans are connected to the internet.  Corporate convergance does remind me of a map I saw on the interent once: http://dailyaxioms.blogspot.com/2012/04/marketing-how-large-conglomerates.html.  This shows that when we are buying a product, it can most likely be traced back to a huge company like Pepsi or Coke.  This shows how controlled the American people are by large cooporations.  We don’t realize that they have converged all the smaller companies into one!

By:Shelby Schroeder

Discussion Question #10

Which of the five types of convergence media do you understand least – and how does it affect you?

By: Marina Eggen

I understand interactive the least.  All the other convergence medias are talking about one company using others, buying others, or having multiple divisions and devices with more then one use.  They all have to do with multiple companies or applications.  Then there is interactive convergence media, which just talks about the individual.  I don’t understand how it is convergence media.  Is it the fact that the individual can use many different kinds of media to relay a message?  Interactive media affects me because this type of convergence media has to do with the person, the individual.  I am the one using the interactive convergence media.  I don’t use corporate, operational, or multi-platform.  They affect me in a round about way but I don’t have that much personal interaction with these convergence medias.  With interactive, I’m supposed to be using interactive in my daily life (if I’m understanding this correctly).