Concept Week Nine (9)

Convergence media technology influences vs. convergence media economic influences.

When the word “convergence” is heard my mind goes to a famous board game with a  funny looking man dressed in a suit and a top hat with a great big white mustache. Now why would I compare “convergence” with the board game Monopoly? Simple. I see convergence as a giant money-making company looking to gobble up others in order to make the most out of their product. It is almost as if they are trying to get “Boardwalk” and “Park Place” so that they can start building hotels (make more money, or in other words, killing two birds with one stone). It is through convergence media, companies are able to enhance their technical capabilities into not just serving one purpose but multiple. Now one may ask, “How does that affect technology?” It is quite simple really, just look at the commercial war going on between Apple and Samsung. Both major companies are looking to show their customers that through their features and their consumer friendly software that they are the better out of the two. All the Apps on both Droid and Apple allow you to do things that were thought unreachable a couple of years ago. It is like the companies wish to comply to every suggestion of an application that is thought of by the consumer. In today’s generation it seems as though it is a mandatory thing to hold the knowledge of current events or sport outcomes at our finger tips.

Concept Week 9

Convergence media technology influences vs. convergence media economic influences.

By Jimmy Lavorato

What’s the best way to get the upper hand when trying to make your business more exciting, popular and useful in the eyes of your customer? Create a new feature for your product that the consumer will find “kills two birds with one stone”. Through convergence media, technologies can be enhanced and more complex by serving multiple purposes. This affects technology a great deal because every phone company is fighting to provide the most features and opportunities to the consumer. You can now see news on your phone, live streaming of natural disasters or of political debates, it seems that a phone can comply with almost any service or request you may have. As the age we live in becomes more and more digital, we find ourselves depending on the internet and having information directly in our hands at all times. In the article below, it is discussed that the convergence of media will be such a “tectonic shift” because “…the country will see products that will reshape news, TV sense, the way of interacting with devices, etc.” This is a good example of how technology and the economy is influenced by the convergence of media.

http://www.exchange4media.com/48586_convergence-will-bring-in-a-tectonic-shift.html

Concept Week 9

Convergence media technology influences vs. convergence media economic influences.

By Austin M.

Convergence can be defined as two or more things joining together for the good of the same cause. Or they can be two things joining forces to achieve the same goal or a grander cause. Convergence media technological influences can be seen all around us. An example could be of your smartphone. It has the capabilities of a phone, Internet, camera, GPS, games, etc. Before, a phone was used only for talking. Convergence media brought the phone, Internet, camera, GPS, games, etc. together into one technology and made the consumers happy. Another example could be seen on the computer. A computer was meant to save data and compute data. I can now call people from my computer via Skype. They came together to give a great technology access to the consumer.  Why would they do this? Why not have many companies and let everybody earn money separately? When companies come together and converge they do not need as many employees, resulting in a lower payroll, and they can cross train their current employees. This example could be seen as convergence media economic influences. The economics for a company or an alliance could be that they cut costs, increase revenue and gain popularity. I have to think because I did not find this in the book that with less requirement for many workers, and assuming a few get cut loose, the economics for the community must take a hit. Fewer jobs are available in that private sector. On the flip side, companies can make a lot of money by introducing new innovative technologies or services to the mass public that simplify our living. Take Google for example. Google compiles a lot of websites together when you search for a certain topic. They make surfing the web an easier task for you and me. Convergence can be a good thing and a bad thing for us. It can be good for new technologies, lower product costs for companies and easier access to goods and services. It can be bad because the loss of jobs, having to cross train employees who may not be willing to converge, or making the public more dependent on technology.

In my example, found on USA Today, Microsoft came out with a new operating software for PCs. What makes this such an interesting and relevant example of convergence media is that they claim they are bringing a tablet software to computers. “Rather than come to market with another tablet operating system—seeing how (Google’s) Android has struggled in that space— they (Microsoft) decided to leverage the high shipping volumes of PCs every year in order to build developer support for a tablet operating system,” he (Michael Gartenburg- Gartner analyst) says. This example shows us how they are converging two technologies to capitalize on the fact that they sell a lot of computers already, so they are going to add tablet software to the bulk of their revenue sells and hopefully give the consumer something they have not had before. That is how I interpreted the quote.

Week 9 Concept

Convergence media technology influences vs. convergence media economic influences

By: Marina Eggen

Convergence media technologies have had a major influence on how we receive our news.  Now news companies are not only making newspapers, but also TV stations, and online news articles.  New technologies, such as the Internet, make news accessible at anytime of the day.  Then with the help of other convergence technologies like the smart phone, you can now access that information anywhere.  These convergence media technologies have influenced how we receive the news.  Convergence media has also had some economic influences in the past years.  Online news is free for us to use whenever and where ever we choose.  This is why many people are leaning towards online news now.  Because there is a large focus on of people on online news advertisers are spending more money to put their ads on these websites.  Now the people are not paying for the news but more the advertising companies.  Convergence media technology influences is what actually influences convergence media economic influences.

Example: http://www.cnn.com/2010/TECH/web/07/15/internet.affects.newspapers/index.html?iref=allsearch

This article is about how the web (online news sites, blogs, Facebook) is not killing newspapers but advertising is.  Advertisers want their ads where the most people will see it.  More and more people are using online news sites to find their news and not newspapers.  Because of this advertisers are taking their ads out of newspapers and putting them online.  This is causing the newspapers to loose a lot of money, but it is further increasing the already flourished online news sites.

Concept Week 9

Convergence media technology influences vs. convergence media economic influences

By: Shelby Schroeder

Convergence media has changed technology by creating a lot more competition economically.  Originally there were only a handful of ways to access information through newspapers and magazines and television   Recently however, the internet has changed the world of media completely.    Instead of watching TV or reading the newspaper, people simply went online to do both of these things at the same time.  On the internet, you can have access to facebook or netflix or the NY Times in one simple click of a button, you don’t have to transfer between mediums. Economically, the internet is extremely cheaper, anyone can start their own website for almost no money, one person can reach millions theres no need to go through a large company.  Overall, it’s important to keep in mind that economically, it is no longer expensive to enter the rapidly changing world of technology we live in.

Example: Hulu Website NY Times

http://www.nytimes.com/2011/07/24/business/media/hulu-billed-as-tomorrows-tv-looks-boxed-in-today.html?pagewanted=all&_r=0

Example Explained: This article from the New York Times shows that Hulu started as a great program.  People could watch almost any show they wanted for free!  However, the companies that produce these TV shows are now wanting more and more  money from Hulu, and at one point Hulu was up for sale.  To reach the demand of these TV stations, Hulu now has Hulu Plus, which makes its viewers buy a monthly prescription to watch newer shows.  This has helped Hulu stay afloat while satisfying the companies it gets it shows from.  This really shows how “older” media such as television can work with new media such as Hulu to make everyone happy with their economic state all around.