Concept Review 4

Alright friends, these are the concepts that we are gonna review:

Astroturf Public Relations

Video News Releases

Cause Marketing

Focus Groups

Diffusion of Innovation: General path of adoption in society and five adopter categories

Elaboration Likelihood Model: Difference between persuasive messages that are processed with cognitive response and affective response

And here are the links to the blogs:

Teambulldog.wordpress.com

Thefallowers.wordpress.com

thepandasblog.wordpress.com

sexysix6.wordpress.com