Week 7 Discussion Question:

Related to the PR debates: What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images.

Advertising is around everywhere you look from shirts to shoes and bags to boxers. A prime example of the influence is Tissue, now how many people in their right mind still call it that? If you walk up to a friend and ask them for “Tissue” so that you can blow your nose, what would they respond with? “You mean Kleenex right?” That is just one of the major influences of advertising  You get so used to using a brand or hearing people say it’s name that you use it’s name more then the products name. Now lake everything else out there in the world there are pros and cons to advertising  Some pros might include educating consumers about new products and services that can help them improve their lives. Advertising also helps drop prices of their merchandise id they can get more people to buy is, supply and demand at its finest.  To add to that some experts say that advertising helps the economy and that without the commercials seen on television or heard on the radios, such luxuries would not exist due to lack of money.  The cons seen throughout advertising is that the little companies lose business to the large networks due to the fact that they cannot afford commercials or compete with the offers that big name companies have. Through advertising people buy products that are not needed and in turn lose a chunk of their paycheck and could cause some individuals into debt if they can’t afford  to pay off their credit card bills. A final issue seen throughout the business of advertising is that the group targeted the most by the advertisers around the world are kids and teenagers, it is that group that wants what they see on TV or “needs” to have a new I-phone 5 even though they have the first four versions that have nothing wrong with them. NOW my personal view on advertising is impartial but I will say that with all of the presidential commercials going on, there is nothing more annoying than listening to others bad mouth their rivals. I say stop worrying about what they have done and deal with what you will do to make this country better then it is. It is all just a sick game of money in the end.

Discussion Question 7

Related to the PR debates: What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images

By Austin M.

Advertising is a game of catchy words, songs, or images. The trick to advertising is to have the audience be able to easily remember all or part of your ad. My stepfather works in radio and we had talks about advertising before. He tells me that you want the audience to easily remember your ad. It is all about familiarity. If I start singing a commercial, I then remember where the song came from and who sang it. If that process occurs in my head, than the producer of the ad did there job effectively. The pros to advertising can be found in setting trends in society, increase in business, increase in awareness for a cause or promoting something. When I think of advertising I think mostly of businesses trying to sell their good or service but it can be so much more. Though advertising can be beneficial to a society or business, it may also be irritating. Irritation can be a con among advertising. If people see your advertisement repetitively, they could feel a sense of repulse against it. People might get a bad taste for your good or service. Advertising can be a con for businesses in the effect that it costs money and may damage your image. If you have a “questionable” advertisement and you advertise it to a conservative group, you may have negative responses. For example, when SportsCenter talks or promotes an athlete constantly, people may find an inclination to not like the athlete. I also remember watching a movie in where a guy interviewed multiple children with pictures. The interviewer would hold up pictures of various people or things and have the kids tell him what they were of. One of the pictures that kids knew a lot was the company, McDonalds. McDonalds sure knows how to advertise well! Some advertisements that bother me are ones that are played consistently. I become bored with them and they just become annoying to me. I guess an example could be political ads but that does not bother me as much. I cannot recall a certain advertisement that bothers me but I guess repetition can start to bother me after I already understand the message. Even though it bothers me, it can still be a pro and a con for the advertisers. It may bother me, but they know I will remember their message and they will gain name recognition with me. One visual advertisement that is hard to watch is the ASPCA commercial with animals that have been mistreated. It is a sad commercial! I don’t like seeing harmless animals being mistreated.  I do enjoy the commercials that SportsCenter puts out. They use various athletes to make funny commercials to get the audience to laugh and become familiar with their television station. It is a comedic relief sometimes. Advertising can be good and bad. As long as the advertiser can actively portray their message to their audience and gain positive feedback, success has been obtained, in my eyes.

Discussion Question Week 7

By: Shelby Schroeder

Pros:  Advertising has many pros for the consumer.  Think about it, without advertising you would have no idea what products are out there to buy.  Competition between products helps ensure that companies will try their hardest to make their product the best.   Advertising is actually paid for by the consumer.  By encouraging competition, advertising has the effect of keep prices down, the more products you buy, the cheaper that product can become.  When there are many products to choose from, and people are educated about the alternatives, it allows for consumers to make good decisions. It creates a healthy economy and helps create financially healthy consumers that are more informed, better educated, and more demanding. Advertising also helps create jobs for people, which is always a plus in today’s economy.

Cons:  Advertising can be very deceptive and manipulative.  Advertising can lead to materialistic tendencies that shape our culture.  It can make it seem that if you do not have the newest or coolest product, then you don’t fit into today’s culture.  Some advertisements are extremely deceptive or false.  A term I learned in my advertising class that I really liked was Puffery. Puffery is an exaggerated subjective claim that can’t be proven true or false.  For example they say its the ” best” product.  Which is extremely deceptive. Advertising is also targeted at children a lot which to me represents bad ethics.  Advertising can also be annoying, there’s too much of the same advertisements   The worst thing in my mind however, is the use of stereotypes in advertising, when it creates ideas of what the perfect man or women should look like, or uses things like Asians are stereotypical nerds so they should be in a computer commercial.

Examples: Pro: http://theinspirationroom.com/daily/print/2007/3/australia_post_hug.jpg I really like this advertising because it is displaying a positive message.  I think people should always try to send letter to people, it’s really showing a nice thing that we should do for people.

Con: http://jour20313.files.wordpress.com/2010/09/wrinkles46261311.jpg This kind of advertising upsets me because its not real.  No ones face is EVER that wrinkled and no product could be that good, I don’t like ads that over exaggerate ideas.  In a way they’re trying to trick the consumer.  Which just isn’t very nice of them!

 

Discussion Question #7

What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked.Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images.

Some pros or positives of advertising is it can educate consumers about new products and services that can help them improve their lives, it can increase sales so that companies can produce products at lower costs, it can help the economy and give people jobs. There are also cons or negatives or advertising.  It could cause consumers to pay for the ads through higher prices, advertising may cause people to buy products they can’t afford and go into personal debt, and sometimes ads target children.  This is a negative because they don’t know what is good for them or bad (example fast food ads could lead to obesity).  I am inspired or repelled by ads due to my personal likes and dislikes.  Personally if the ad is interesting, short and to the point, has a good message, or is a product I would actually use I am inspired by it.  If the ad is out of my lifestyle, price range, boring, or it is unrealistic I am repelled by it.  I truly believe that the amount of your feelings that are affected by the words and images of advertising is however much you let yourself be affected.  If you can make your own decisions and know what is good for you, very little will be affected by ads.  However if you are easily persuaded by people and have a hard time forming your own decisions, ads will affect much of your feelings and lifestyle.

Example of an ad I liked is the new Starbucks ad that says instead of referring to you as your drink name they are going to refer to you as your name.  I like this ad because it is personal to me, I buy drinks at Starbucks and the ad is very interesting.

Examples of ads I didn’t like are almost all car commercials.  Usually they are very uninteresting, they are not applicable to me life and completely out of my price range. I cannot relate to the ads at all.

Discussion Week 7

What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images.

By Jimmy Lav

To me the ultimate goal of advertising is to influence or sway the opinions of someone. There are many different tactics related to this such as targeting emotions, using the influence of famous people, using facts and statistics and many more. All of these can be used in negative or positive ways. For example, let’s say there’s a celebrity that you admire and he/she is on an advertisement claiming that a product is the best out there. Do you trust the celebrity and buy the product even though they may not have any expertise on it? The fact is, they are getting paid to say those things and in most cases can not be trusted. This is an example of negative or untruthful advertising. Another thing to keep in mind is that everything on that television ad is set up to influence you, that means the outfits, the people, and even the music are used to make you like the product. I currently do not have television but there was an ad a while ago that I remember. It was a Direct Tv commercial and it displayed a very wealthy Russian man surrounded by gold, beautiful women and everything that says luxury. He claims that he gets the best of everything and that he chose Direct Tv for that reason. He finishes the commercial by kissing his pet baby giraffe and giggles like a five year old. Ridiculous. The visuals being communicated are much too silly to be taken serious. Another type of ad that can have different effects are the ones on facebook. They actually trace your visited websites and cater to your interests. This is a genius idea from facebook that helps to accurately find ones psychographic.

Concept Review 4

Alright friends, these are the concepts that we are gonna review:

Astroturf Public Relations

Video News Releases

Cause Marketing

Focus Groups

Diffusion of Innovation: General path of adoption in society and five adopter categories

Elaboration Likelihood Model: Difference between persuasive messages that are processed with cognitive response and affective response

And here are the links to the blogs:

Teambulldog.wordpress.com

Thefallowers.wordpress.com

thepandasblog.wordpress.com

sexysix6.wordpress.com

Concept Week 6: Identifying, analyzing and targeting publics/ stakeholders

By Austin Merritt

Public relations have a big influence in news stories all around us. They are in the media all the time, whether we know it or not. Since they have a big influence in the media, they try to capitalize upon that. In doing so they need to identify, analyze and target their audience. These are very important steps to successful results. Public relations has to be a voice to many different publics. You don’t want to advertise beauty supplies to a strong male audience. The reception will probably not be too grand. When public relations target audiences they have to consider what is the dynamics of their target audience. The audience could be employees, stockholders, communities, media, government, an investment community, or customers. Each group has a certain importance to the public relations. For example, the public relations need to maintain a strong, healthy relationship with their employees, stockholders, and investment community. These are the audiences that keep the company functioning and supported. Public relations also want to get on the good side of government. To do so public relations will conduct meetings and send reports to the government to gain their trust in the company. For customers, public relations will cater to their interests because the customers are the oil that keeps the company moving. As the book says, “Consumers pay the bills for companies through their purchase of products or services.” When targeting the right audience, public relations have to identify the audience and analyze their message. They have to make sure their message will fit the audience to portray their message at full efficiency. It does not benefit the company to have poor public relations. In order to be an adaptable public relations, you must identify your audience, analyze your message and target the public/stockholders through the best medium that you can.

My article, here, talks about how Chick-fil-a discusses their charity giving. An official speaks out about to whom they give their donations. They set out to discuss and settle any rumors or misconceptions about donations. He discusses what went on inside the company and the route that they are on. I think this is a good example of public relations because they are targeting the masses on a subject of same-sex and the donations that they make. It shows us how an official may speak for a company and be the voice of the company. He is targeting the masses and analyzing his message by dissecting it.

Discussion Question Week 6

How would you explain to your parents what public relations is?  Provide an example to help them understand.

By Austin Merritt

Public relations is an organization or a person that relates the information to the public in order to influence them in ideas, about products, causes or political reasons. They may also dismiss rumors and negative ideas about the company. I found out that public relations may involve you speaking at conferences or to a large mass. If you were part of the public relations of a company, you are their spokesman. You are the person they see on the news, the person that represents the company. Your voice represents the company’s voice. I had to do a little research about public relations and their importance to complete this blog but I found out public relations mend or build the relationship between companies and the public. As the public contacts a company or business, they contact the public relations who then relays the information to the company. It is like they are a messenger, or an in-between man. An example of public relations could be found in the General Mills Company. Recently, General Mills said they were against a gay marriage ban. I found an article on it posted here. I use this example to show us how public relations may be seen in action. General Mills was demonstrating their views and showing support for their cause to the public through the public relations. Another great example could be Chick-fil-a. In this case the founder spoke out about his views on same-sex marriage, but I am sure the public relations for the company had a lot on their desks afterwards. Often public relations may represent or display a view or idea they promote and try to get the public to support it. Name recognition is huge! If I respect a company and see that they believe or support a cause, I may be influenced. Public relations just relays information as a spokesman for a company.

Discussion Question Week 6

How would you explain to your parents what public relations is?  Provide an example to help them understand.

Public relations is the practice of managing the flow of information between an individual or and organization and the public. Personally I think my parents would know this already but for the sake of the assignment i will comply. I would inform my parents with the fact that public relations may include an organization or individual to gain exposure to their audience using topics of public interest and news items that don not need direct payment. Now i would include and example such as the of the aim of public relations by a company often looked to by the public, partners, investors, partners, employees  and other stakeholders to maintain a certain point of view about it, example would be it’s leadership, product or its political decisions as well. Such things as public speaking  the winning of awards, working for the paper and communication with employees can be seen as activities of public relations. It is kind of like the Ronald McDonald House in which they bring a home to civilians that do not have one and in return they make a name for themselves.

Concept Week 6: Psychological approaches to PR, and approaches using logos, pathos, ethos

Concept: Psychological approaches to PR, and approaches using logos, pathos, ethos

Definition: The ideas of Logos, Ethos, and Pathos are valuable components within all writing. Come to think of it we use such items in our writings both with us being aware and unaware. By learning to recognize logos, ethos, pathos in the writing of others as well as our own , we are able to compose tests that will attract readers on multiple different levels. It all comes back to Aristotle, who taught that a speaker’s ability to persuade an audience is based upon how well the speaker appeals to that group in the three different areas. (logos, ethos, and pathos) Consider those three terms to have been the basis of the “Rhetorical Triangle”.

Logos: Appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer had/has argued their point.

Ethos: Appeals to the writer’s character. Ethos can also be thought of as the role that the writer is within the argument, along with how credible their argument is to the subject.

Pathos: Appeals to the emotions, beliefs, values and the sympathetic imagination. Pathos can normally be thought of as the audiences role within an argument.

Example: The presidential debate‘s that have been going on. All matters of the Rhetorical Triangle were seen throughout the arguments. The Ethos can be seen as the credibility of the candidate (speaker). Each and everyone within the debate has their own Logos or message that they are trying to get across. Finally the Pathos is pointed to the audience and whichever argument can reach their emotions the best. (Note that debate=Obama vs Romney, and Arguments= Biden vs Ryan)

Source: http://www.iupui.edu/~uwc/pdf/Rhetorical%20Triangle.pdf