Technological Determinism Defined

By Jimmy Lavorato

Technological Determinism means that technology will always keep improving and its improvements effect culture and social progress. Progress is affected by technology and how it changes over time suggests change in the way people think and behave. Like a wheel that never stops rolling, technology has no end until our end comes. One example is the new tablets that have started appearing. Years ago the thought of having something with all the capabilities of today’s tablets was unthinkable. Just like now where we have no idea what’s coming next but when it does, the cycle will repeat itself.  Now we have all the information and means to communicate we could ever need right in our hands. We can take it with us anywhere we go and it is even smaller than a laptop. The way we work, communicate and even live is changed by this invention. That is technological determinism, the undying efforts of our own creations that shape how we view the world and live in it.

Medias influence on the definition of cultural diversity.

By Austin M.

Cultural Diversity –  The mixing and recognition of various cultures within a society deemed acceptable.

-American Multicultural Society.

-The New York Times. “Obama ends’Don’t Ask, Don’t Tell” Policy

The media plays a significant role on the definition of cultural diversity in today’s society. The media is able to portray various cultures through awareness months, new stories or public broadcasting. The mass media has the capability to reach the ears of many without having to see an immediate response. We can go out and see different groups fighting for diversity through means of the media. For example, the LGBT groups have been on the television fighting for equality and for understanding. Also we have had Martin Luther King fighting for equality of all men and women, regardless of race. He was broadcasted on national television and became a household name. Through the expressions of others, in media, people can come together and align themselves with what they believe in. This has come to dramatically change what we define as acceptable culture. Thus, diversifying culture. This is not to say that people were not able to promote cultural diversity before technology was incorporated with media, but the technology had the capability to spread the information at a faster pace. Media allows us to voice our opinions and facts to others willing to listen. Thus allowing us to spread and share common ideas and opinions among a wide variety of people, not just our communities. When you can get a lot of people supporting a cause, it starts to become acceptable in the culture, leading to diversity within that culture. When people start diversifying culture, the definition of the cultural diversity changes.


The article posted above talks about the repeal of the  “Don’t ask, don’t tell” policy that was in affect in the United States military. The policy would not allow for gays, lesbians, bisexual or transgender persons to serve openly in the military. That is not to say that persons of a sexual orientation previously stated were not in the military, but they just weren’t allowed to openly voice their orientation. The Obama administration has gone to repeal that act, with help of congress, on Sept 20th, 2011. This is a radical change in the diversity of the military due to the increasing support for the LGBT groups in our country. Our cultural diversity has changed due to this repeal and this article shows the new definition of our diversity. MLK’s Speech, “I have a Dream”.

Definition of Dominant culture (mainstream culture)

By: John (Jack) Junker

Dominant culture (mainstream culture) is the culture that is held within a large amount of people residing in a society, or in other words it is the culture that seems the most “normal” to those that live in a specific area of the world. Mainstream Culture can also be broken down easily to figure out what it’s definition is. Mainstream is the dominant or principle trend/tendency/course, and Culture is the caliber in a single being or an extended group that comes from a concern for what is seen as tolerable in the letters, scholarly pursuits, arts, manners, etc. So when you put them together it basically means the “Dominant Act’s of and within a society”.

Definition: Mass communication influencing definition of Beauty


The media reports on what is most important to the culture of its audience.  Our culture in the U.S. values women who are beautiful and skinny.  Because of this fact the media glorifies the most beautiful and casts aside the “ugly”.  It started back with the Disney movies you watched when you were young.  All the heroines were all disproportionally skinny and drop dead gorgeous.  Now think about the TV shows you watch.  All the main actresses are thin and attractive and the actors in the shows only fall for the most stunning.  Magazines only have the best-looking women with a perfect face and complexion to be on the cover.  The media shows us how we should look to be considered beautiful or to be accepted.  This is such a distorted definition of beauty though.  Most of these women don’t actually look like that is real life.  They are covered in makeup and photo shopped to look like the images appear.  Our culture now is asking for women to be as beautiful as the media portrays them, but this is close to impossible.  The media’s influence on the definition of beauty is so strong and loud most young girls only listen to them.  This usually brings hurt, eating disorders, low self esteem, and heartbreak.  (Critical Thinking in Communication 13)

Real Example:

This is a news article from the New York Times Backstage Beauty Report.  This article explains everything that goes into a look a “pure Beauty” that apparently goes with springtime.  This is a perfect example of how the media explains to every person who reads the article (usually young girls) how to be “beautiful” in society’s eyes.

Another Example:

By: Shelby Schroeder

Concept: Bounded Cultures or Co- Cultures

Definition:  Bounded Cultures are smaller groups we belong to that are found inside the larger Dominant or National culture.  We as Americans often take pride in our subcultures and we can even switch back in forth from our dominant and sub cultures.  For example we are all American, but some of us are Irish Americans, or perhaps Latino Americans.  We also have various religions, come from different places, and have various beliefs.  Sub cultures are generally good things, and it helps differentiate ourselves from one another.  However, as you will see in the example below it can sometimes create a lot of conflict.

Example: CNN September 11,2012

Example Explanation:  Here we saw that a sub culture (Muslims) are experiencing a lot of discrimination after 9/11.  A lot of people are frightened of them and refuse to accept them into the larger National Culture simply because the terrorists on the plane attack were Muslims.  We may see this as very ignorant, but it shows how sub cultures are a large part of our lives that can not only bring out our unique characteristics, but cause conflict between one another.