Discussion Question Week 11 (Eleven):

How is political speech expressed in social media? Provide some examples that you have seen, or been involved in.

Political speech is expressed in social media just like sports and celebrities run a muk of the tabloids today. Presidential candidates both incorporate their campaign messages in sites such as Twitter, Facebook, and just about an social media medium. It is basically how they see they can reach the younger generation the best. I can relate to politics doing this because it is all over Facebook  friends want me to read about this candidates story, others want me to follow their candidate on twitter, and I personally hold my own values such as keeping politics out of my social life. It is so much more simple that way, and if someone asks what I think I simply reply “do you really want to know?” then if a response such as “yes” appears I will share what they wish to know and in turn give them the knowledge they seek.

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Plain-folk pitch compared to snob-appeal approach.

By: Marina

Plain-folk pitch tries to associate a product with simplicity.  They want to emphasis how this product can fit into everyday life for ordinary people.  An example of this is McDonald’s advertising line “The simple joy of a wholesome breakfast”.  They are trying to show the everyday person you can buy a fast and easy breakfast there.  In other words, it’s simple.  On the other hand, snob-appeal tries to persuade consumers that using this product will maintain or elevate their social status. Examples of this would be some jewelry companies, perfumes, or luxury cars such and BMW.

Example: http://www.nytimes.com/2012/07/27/business/media/paring-it-down-to-just-the-basics-advertising.html?_r=1

This is an article from the New York Times website that examples the benefits of simple advertising.  That doesn’t mean the actual ad is simple, it means the idea behind the ad is simple or easy.  Many businesses and companies are trying to fit their product into the very busy fast pace lives Americans have.  Advertising agencies use the plain-folk pitch very often to show customers that they don’t have to change their way of life to use this product.  It can fit into an ordinary person’s everyday life.