Discussion Question 15

Over the past semester, what did you find most interesting, and what was least interesting, about the course?

By Jimmy Lavorato

To me, the most interesting part of this class was analyzing my own media usage and comparing that with my peers. It was interesting to see how much of my life is driven by the media and how the internet is such a vital part of not just my education, but also my entertainment. Then we started to discuss rights to speech and privacy, where it became evident of just how much information of others is easily available on the internet. It’s very fascinating to me how connected the world is and how by using the internet properly as a tool for information, you can make many connections about the current world. Another thing I enjoyed was looking outside of the US and learning about how they differ from us. The artifact project was a good way to explore different cultures, which is why I picked a topic that was outside of the US. I didn’t really find any content less interesting because I was able to come up with my own media story analysis, I found that when I was able to search and identify media stories of my own that applied to the topic, I got a better understanding of it then if I was just given an example.

Discussion Week 14

What rights and responsibilities do you have to protect your privacy on the Internet?

By Jimmy Lavorato

I think that the main discussion about internet privacy will always include facebook. Most of us who are well connected to the technological world know how to use most features of social networking sites, including the privacy settings. For those who are not as educated in that field, don’t know just how much information they are revealing about themselves- able to be viewed by virtually anyone. When you post a picture of yourself on a site like facebook, that image stays on the internet forever. If you have ever googled yourself on google images(I get bored sometimes) then you see that your facebook profile picture comes up. It’s a scary idea that your life can basically be viewed by complete strangers. A certain amount of common sense is required to protect yourself, it’s never a good idea to post information that you wouldn’t verbally say to a stranger. Being responsible on the internet is not just limited to protecting yourself, you also can harm others by not respecting their privacy. Gossip, rumors and lying are all dangerous ways of harming someone online. If some person were to write a rumor on facebook, it could spread like wildfire and might have the potential to ruin someones life. When on the internet, people should represent themselves with dignity and integrity.

Concept Week 13

Rights of property and ownership: copyright to protect media productions.

By Jimmy Lavorato

When I think of this, I think of pirating music and illegally downloading movies and other such media. When you think of the time and money that people spend producing their work, it seems both illegal and immoral to receive that work free of charge. They are entitled to their work and by copyright laws that work is protected from being stolen or copied. If your like me and you’ve ever searched google images, you know that thousands of images come up. It doesn’t seem too unlikely that many of those images are copyright and that google does not have the right to display those images. I found an article on CNN talking about how google had illegaly scanned images of books created by visual artists. “We are seeking justice and fair compensation for visual artists whose work appears in the 12 million books and other publications Google has illegally scanned to date,” Says Victor Perlman, a general counsel for the photographers’ organization. The outcome is yet to be determined in whether google is guilty of this lawsuit.


Concepts Week 12

Right to free speech: Difference between protections for political vs. commercial speech

By Jimmy Lavorato

Under the 1st amendment, the right to free speech is protected. However, in politics, speech is taken under way more considerable importance. Commercial speech happens all the time such as in advertisements and civil rights movements. A good example of how free speech is advocated is in the link below. It talks about a group of high school cheerleaders who demonstrated their right to free speech by displaying Christian messages during their performances.


Discussion Question 13

Based on your media log, and the kind of media you use on a regular basis, what are your responsibilities in using media?

By Jimmy Lavorato

My personal media responsibilities are mostly involved with not committing plagiarism. Being enrolled in a college it’s my responsibility to use my resources in a way that credits both the hard work of myself and others that willingly pledge that work to assist me and others. Besides plagiarism, another thing that should be avoided is cyber-bullying. There’s been many occurrences of cyber bullying on the news where someone has been targeted online and treated badly. This is a bad type of bullying because sometimes mental punishment can be more damaging than actual physical punishment. Since the majority of my media usage was based on music-sharing and streaming websites, music pirating is another thing that shouldn’t be done. It’s important to not take the easy route and download free music because the artists that created that music worked hard and earned the money.

Discussion Week 12

To what extent have your CJ105 concept definitions relied on copying definitions from Wikipedia and other Internet sources – is that plagiarism?

By Jimmy Lavorato

Personally, in my concepts and definitions, I try to be as original as possible- conveying my own point of view and ideas. If there is a certain term or idea that I am unfamiliar with, I will search it to get a rough description of what it is. I see plagiarism as a word for word duplication of someone else’s work. It’s okay to cite a source, analyze that definition and then interpret the information using your own words and ideas. The information has to come from somewhere, it needs to be credited as to preserve the originality of the statement that follows it.

Concept Week 10

Media literacy from media consumers’ point of view:

By Jimmy Lavorato

In my mind, media literacy is the ability to decipher messages obtained from the many media sources out there. A certain method emerges for how the newspaper, news station, and all other platforms, relay messages to the consumer who then decodes that message. A successful media literate consumer knows how to access the information that is all around them. Sometimes it’s not easy to decipher the message, maybe an ad is playing that requires some knowledge to understand the product or topic that you don’t quite have, or maybe you are visiting a social network site and don’t understand how to use. A fun example of this is my facebook illiterate father, when he first started using it, he had no idea how to view pages or message people. The only thing he really could do is update his status. So when he would want to talk to somebody he would just make a new status with their name at the of it. Sometimes the consumer needs to know how to view information in a different format then just plain text or video, in my example there is a table that shows information on job growth based on President Obama’s entrance into office.


Discussion Week 10

Which of the five types of convergence media do you understand the least – and how does it affect you?

By Jimmy Lavorato

Most of the types of convergence media are pretty straightforward to me, although the one I feel would take me the longest time to define would be operational convergence. Jack Junker from my team had a great example that made a lot of sense to me. He said that it is basically a business or organization that tries to maximize on effectiveness and “continuously improve performance”. This competition basically means that the consumer will try to buy the best product available to them, one with all the “bells and whistles”. If a consumer finds out that a product maybe breaks down easily or has a lot of bugs that need to be fixed, the company that provides that item isn’t doing a good job. Whenever I decide to purchase an item such as a laptop, i’m looking for one that will provide all the long term benefits I need.

Concept Week 9

Convergence media technology influences vs. convergence media economic influences.

By Jimmy Lavorato

What’s the best way to get the upper hand when trying to make your business more exciting, popular and useful in the eyes of your customer? Create a new feature for your product that the consumer will find “kills two birds with one stone”. Through convergence media, technologies can be enhanced and more complex by serving multiple purposes. This affects technology a great deal because every phone company is fighting to provide the most features and opportunities to the consumer. You can now see news on your phone, live streaming of natural disasters or of political debates, it seems that a phone can comply with almost any service or request you may have. As the age we live in becomes more and more digital, we find ourselves depending on the internet and having information directly in our hands at all times. In the article below, it is discussed that the convergence of media will be such a “tectonic shift” because “…the country will see products that will reshape news, TV sense, the way of interacting with devices, etc.” This is a good example of how technology and the economy is influenced by the convergence of media.


Discussion Week 9

Describe an advertisement you have encountered that was personalized to you: What visual or text elements do you recall about the ad, and how did the personalization affect you?

By Jimmy Lavorato

Being a music lover, an advertisement that really catches my attention needs music that I enjoy. In a way this can be  famous person testimonial seeing as the musicians are celebrities as well. One commercial that was directed at me-me being the targeting audience- was a NASCAR commercial done in 2006 by the famous band “The Red Hot Chili Peppers”. Being a long time fan of the band, I am instantly drawn in by actual concert performance displayed during the commercial. You can see how the camera will quickly change from the large audience at the concert to the audience at the races as if saying Red Hot Chili Peppers and NASCAR fans go hand in hand. The band members are shown having a great time, dressed up in racing gear, signing guitars and taking pictures. Obviously making money off of this commercial, the band is trying to convince their fans that NASCAR is something they enjoy, so you should enjoy it as well.(Even though i’m not entirely sure they do enjoy NASCAR themselves..) Now i’m not a fan of NASCAR myself, but the fact that the Chili Peppers were on the commercial made me watch the entire thing- which is the ultimate goal of advertisements.