Which of the five types of convergence media do you understand the least – and how does it affect you?
By Jimmy Lavorato
Most of the types of convergence media are pretty straightforward to me, although the one I feel would take me the longest time to define would be operational convergence. Jack Junker from my team had a great example that made a lot of sense to me. He said that it is basically a business or organization that tries to maximize on effectiveness and “continuously improve performance”. This competition basically means that the consumer will try to buy the best product available to them, one with all the “bells and whistles”. If a consumer finds out that a product maybe breaks down easily or has a lot of bugs that need to be fixed, the company that provides that item isn’t doing a good job. Whenever I decide to purchase an item such as a laptop, i’m looking for one that will provide all the long term benefits I need.