Media literacy from media consumers’ point of view:
By Jimmy Lavorato
In my mind, media literacy is the ability to decipher messages obtained from the many media sources out there. A certain method emerges for how the newspaper, news station, and all other platforms, relay messages to the consumer who then decodes that message. A successful media literate consumer knows how to access the information that is all around them. Sometimes it’s not easy to decipher the message, maybe an ad is playing that requires some knowledge to understand the product or topic that you don’t quite have, or maybe you are visiting a social network site and don’t understand how to use. A fun example of this is my facebook illiterate father, when he first started using it, he had no idea how to view pages or message people. The only thing he really could do is update his status. So when he would want to talk to somebody he would just make a new status with their name at the of it. Sometimes the consumer needs to know how to view information in a different format then just plain text or video, in my example there is a table that shows information on job growth based on President Obama’s entrance into office.