The type of convergance media that confuses me the most is corporate convergance. I think it confuses me the most because we are seeing a decline in it rather than an incline. It was started in the 1980 s to created synergy. Our textbook says, “Companies that were content proviers, such as movie studios and record labels acquired distribution channels such as cable TV.” This allowed one company to deliver what multiple companies could. The book however lists only examples of where corporate convergence has failed, stating it is leading more towards divergance. This is what greatly confuses me, because when saying how does it affect me, I feel like the answer is not very much because the book says that it might not reemerge until most Americans are connected to the internet. Corporate convergance does remind me of a map I saw on the interent once: http://dailyaxioms.blogspot.com/2012/04/marketing-how-large-conglomerates.html. This shows that when we are buying a product, it can most likely be traced back to a huge company like Pepsi or Coke. This shows how controlled the American people are by large cooporations. We don’t realize that they have converged all the smaller companies into one!