Media Literacy from the consumer point of view


By: Shelby Schroeder

Media Literacy is just like reading literacy.  You can’t understand a book if you can’t read it. It’s the same when it comes to media literacy.  It’s the ability to understand media messages.  For example, if you see an advertisement, and can understand it you can begin to ask yourself different questions about it.  What is the message I’m supposed to be receiving? What are the values represented in it?  Who made it? What does this ad want me to do?  By answering these questions it shows that it is key for a CONSUMER to be well versed in media literacy.  It allows us to be better informed consumers, so we can make a wise choice when purchasing a product. 


This example from the Washington Post talks about an online game being an advertisement.  It discusses how children are unable to differentiate content from advertisements, so they can be greatly influenced by advertising.   This shows how important media literacy is.  Maybe kids even at a young age should be taught how to interpret an advertisement; I know my parents never sat me down to explain an advertisement to me, but maybe it would help.  Companies are considering kids as consumers, why aren’t we?


2 thoughts on “Media Literacy from the consumer point of view

  1. Shelby,

    I like your post and how you talk about media literacy is basically the same as reading literacy. i thought you made a good point when you were talking about how consumers have to understand to be able to interpret or truly understand the message. I didn’t really focus on the consumer as being a buyer but more on the consumer as utilizing media. I think it is an interesting perspective to look at, other than just me seeing it through my eyes. I loved the message you were trying to portray in your example. Kids can be persuaded more easily since they may not be as literate in media as an adult may be. Great Job!! God bless!

    -Austin M.

  2. Dear Shelby, Our concept definitions are very similar (great minds think alike). We both talk about what the consumer does and does not know. The more they know the better off they will be. However, you lean more towards advertising in the definition where I mostly talk about the general idea. Both seem very sufficient in explaining the overall idea. I really liked how your example also helped to explain the definition. You brought up children and how they don’t have much media literacy so they can be influenced by advertising far easier then adults would be. Over all our concepts were similar and different at the same time, and can both help to communicate the idea behind media literacy in the consumers point of view. Good Job Shelby! From, Marina Eggen

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