By: Shelby Schroeder
Media Literacy is just like reading literacy. You can’t understand a book if you can’t read it. It’s the same when it comes to media literacy. It’s the ability to understand media messages. For example, if you see an advertisement, and can understand it you can begin to ask yourself different questions about it. What is the message I’m supposed to be receiving? What are the values represented in it? Who made it? What does this ad want me to do? By answering these questions it shows that it is key for a CONSUMER to be well versed in media literacy. It allows us to be better informed consumers, so we can make a wise choice when purchasing a product.
This example from the Washington Post talks about an online game being an advertisement. It discusses how children are unable to differentiate content from advertisements, so they can be greatly influenced by advertising. This shows how important media literacy is. Maybe kids even at a young age should be taught how to interpret an advertisement; I know my parents never sat me down to explain an advertisement to me, but maybe it would help. Companies are considering kids as consumers, why aren’t we?