Describe an advertisement you have encountered that was personalized to you: What visual or text elements do you recall about the ad, and how did the personalization affect you?
By: Shelby Schroeder
An ad that felt personalized to me was the new commercial for Apple’s Ipods. I have an extremely old Ipod and have been wanting to get a new one for sometime. The commercial immediately clicked with me because the Ipod comes in my favorite color, electric blue! The comerical also has the Ipods bouncing around to a song so it makes it seem really interactive and fun, this is probably going to be one of the Ipods I actually choose to buy. This is a great example of device convergance. I love that the Ipod combines so many things from an MP3 player to be able to play video games, write notes, or even go on the internet .