Discussion question week 9

Describe an advertisement you have encountered that was personalized to you: What visual or text elements do you recall about the ad, and how did the personalization affect you?

By: Shelby Schroeder

An ad that felt personalized to me was the new commercial for Apple’s Ipods.  I have an extremely old Ipod and have been wanting to get a new one for sometime.  The commercial immediately clicked with me because the Ipod comes in my favorite color, electric blue! The comerical also has the Ipods bouncing around to a song so it makes it seem really interactive and fun, this is probably going to be one of the Ipods I actually choose to buy. This is a great example of device convergance.  I love that the Ipod combines so many things from an MP3  player to be able to play video games, write notes, or even go on the internet .

http://www.youtube.com/user/apple?v=mrRHPf0_B3M

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2 thoughts on “Discussion question week 9

  1. Dear Shelby, I liked how your example of the ad has to do with your current situation. I mean obviously your going to like an ad more if you are looking for what its advertising. You’re a genius! Anyway what you put in about the convergence was also very thoughtful. The iPod does a lot and that looks like a great choice. (the one at the end) Good job! From, Marina Eggen

  2. Shelby,

    I liked how you used specifics on the advertisement that drew you to the iPod. You mentioned color, technology, interactive capabilities and how fun it looks. I also thought you made a good point when you mentioned that you have an older iPod. It goes to show us that the commercial can have the possibility of inluencing you since you are in want of a new iPod, possibly. Good Job! God bless!

    Austin M.

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