Based on the concepts from Unit 2 or from the textbook, explain why your most favorite or hated ads had an influence on you. What was it that worked – or didn’t work?
By Jimmy Lavorato
In my opinion, one of the most useful strategies when purchasing ads, is knowing who your audience is. If the right people are targeted then they are most likely to be influenced by the ad which in a sense was created just for them. On the other hand, if the wrong audience is targeted then the ad is usually always a waste. An extremely common strategy that I see all the time is “Irritaiton advertising. Mainly the goal is to be loud and ridiculous so as to stick into a persons head. Even though the way the person is being influenced is in a negative way, the product is still in their head. For me personally I don’t think this approach works. When I see an ad that bothers me like that I immediately remove from brain as something that I would ever be interested in- even if it is the best product for me. One that actually works for me sometimes(rarely) in “Famous Person Testimonial”. This one is where a celebrity can share ideas about a product claiming it is the best even though they may not know much about the product at all. There are some comedians and musicians that I would be influenced by even though I have never met them. I think this is why Famous Person Testimonial is so successful and expensive to buy. Without the face of the celebrity the company has to use a lesser appeal to display their product, usually actors and actresses that perform some sort of “entertaining” skit. The ultimate goal is to impress you and win your attention which most often is not an easy task.