What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images.
By Jimmy Lav
To me the ultimate goal of advertising is to influence or sway the opinions of someone. There are many different tactics related to this such as targeting emotions, using the influence of famous people, using facts and statistics and many more. All of these can be used in negative or positive ways. For example, let’s say there’s a celebrity that you admire and he/she is on an advertisement claiming that a product is the best out there. Do you trust the celebrity and buy the product even though they may not have any expertise on it? The fact is, they are getting paid to say those things and in most cases can not be trusted. This is an example of negative or untruthful advertising. Another thing to keep in mind is that everything on that television ad is set up to influence you, that means the outfits, the people, and even the music are used to make you like the product. I currently do not have television but there was an ad a while ago that I remember. It was a Direct Tv commercial and it displayed a very wealthy Russian man surrounded by gold, beautiful women and everything that says luxury. He claims that he gets the best of everything and that he chose Direct Tv for that reason. He finishes the commercial by kissing his pet baby giraffe and giggles like a five year old. Ridiculous. The visuals being communicated are much too silly to be taken serious. Another type of ad that can have different effects are the ones on facebook. They actually trace your visited websites and cater to your interests. This is a genius idea from facebook that helps to accurately find ones psychographic.