Plain-folk pitch compared to snob-appeal approach.

By: Marina

Plain-folk pitch tries to associate a product with simplicity.  They want to emphasis how this product can fit into everyday life for ordinary people.  An example of this is McDonald’s advertising line “The simple joy of a wholesome breakfast”.  They are trying to show the everyday person you can buy a fast and easy breakfast there.  In other words, it’s simple.  On the other hand, snob-appeal tries to persuade consumers that using this product will maintain or elevate their social status. Examples of this would be some jewelry companies, perfumes, or luxury cars such and BMW.

Example: http://www.nytimes.com/2012/07/27/business/media/paring-it-down-to-just-the-basics-advertising.html?_r=1

This is an article from the New York Times website that examples the benefits of simple advertising.  That doesn’t mean the actual ad is simple, it means the idea behind the ad is simple or easy.  Many businesses and companies are trying to fit their product into the very busy fast pace lives Americans have.  Advertising agencies use the plain-folk pitch very often to show customers that they don’t have to change their way of life to use this product.  It can fit into an ordinary person’s everyday life.

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