Concept: Psychological approaches to PR, and approaches using logos, pathos, ethos
Definition: The ideas of Logos, Ethos, and Pathos are valuable components within all writing. Come to think of it we use such items in our writings both with us being aware and unaware. By learning to recognize logos, ethos, pathos in the writing of others as well as our own , we are able to compose tests that will attract readers on multiple different levels. It all comes back to Aristotle, who taught that a speaker’s ability to persuade an audience is based upon how well the speaker appeals to that group in the three different areas. (logos, ethos, and pathos) Consider those three terms to have been the basis of the “Rhetorical Triangle”.
Logos: Appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer had/has argued their point.
Ethos: Appeals to the writer’s character. Ethos can also be thought of as the role that the writer is within the argument, along with how credible their argument is to the subject.
Pathos: Appeals to the emotions, beliefs, values and the sympathetic imagination. Pathos can normally be thought of as the audiences role within an argument.
Example: The presidential debate‘s that have been going on. All matters of the Rhetorical Triangle were seen throughout the arguments. The Ethos can be seen as the credibility of the candidate (speaker). Each and everyone within the debate has their own Logos or message that they are trying to get across. Finally the Pathos is pointed to the audience and whichever argument can reach their emotions the best. (Note that debate=Obama vs Romney, and Arguments= Biden vs Ryan)