How would you explain to your parents what public relations is? Provide an example to help them understand.
Public Relations can be a difficult thing to explain. So to explain it to my parents I would make sure I had their full attention. To describe the concept of public relations I would first explain that it is in fact hard to explain! But honestly this is true because so much of what public relations people do is behind the scenes. They write speeches, but don’t actually deliver them. They pitch stories but journalists write them. Overall I would tell my parents to remember that PR helps create the image of the company. They help the company communicate with people, companies, employers and legislatures. For example I would say that anytime you see a news story and see people being interviewed, generally it is a PR person who lines up the interview. In my opinion if you don’t know that public relations exist then they’re doing their job well.