Concepts Week 6: Famous Person Testimonial

By Jimmy Lav

We all are influenced by the celebrities we love. The reason in some cases is maybe because we envy them, we want to be like them or maybe we just respect them. Despite which case, they hold influence on our ideas. The popular cigarette brand “Marlboro” must have received large sales increases when people noticed that the folk legend Bob Dylan smoked them himself. When a famous person does a commercial, or favors a product, they are getting paid to influence the public on what to buy with their money. The question is, do these people have any special knowledge or expertise on what they are claiming to be the best product out there? I think that when they get paid, we should not explicitly take their advice. The insanely popular Will Ferrell did a series of “Old Milwaukee” commercials. He did them completely for free because of one reason- he genuinely loved and supported the beer. I’m more likely to make a decision influenced by another person if it’s based on honesty and integrity. In the article “Will Ferrell Ads for Old Milwaukee Beer a Labor of Love, Marketing Genius, or Both?” Daren Metropolous, co-owner of Pabst Brewing Company, says: “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand,” Metropoulus said. “He was interested in developing something unique and we gave him the freedom to pursue his creative vision and produce these spots with a local vibe.” This shows me that Ferrell cares about the beer, and he wants us to care about it too.


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